Hermes stunning visual design! Competing with the main visual of the Golden Horse Awards, whose &quo

2022-12-22 14:17
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We often hear an expression such as,「Hermes in xxxor「xRolls Royce in xx"...
But can you imagine that the visual and illustration design of Hermès may surpass this description?
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Whether looking at Hermès's dazzling array of silk scarves or clicking on an advertisement about Hermès in the circle of friends...
You must have been caught several timesHermès visual designcaught the eye.
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This brand standing at the pinnacle of the luxury goods industry, its performance in the field of visual design also made all the designers applaud.

However, when did Hermes start from the fashion field?"Crossover"To the visual field and out of the circle? In fact, this can be obtained from"Hermes Publishing" (Hermes Editor）Speaking of.

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"Hermès Editeur" (Hermès Editeur) was founded in 2008. This is a project that demonstrates the vitality of art and color through the creation of silk scarves through cooperation with influential artists.

图片Julio Le Parc

In 2015, the thenHermes Global Artistic Director Pierre-Alexis DumasinviteJulio Le Parc, a pioneer in the fields of Kinetic Art and Op Art in Argentina,Created the fourth edition of the silk scarf series"Variations of the Long March".

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Julio Le Parc took his masterpiece "The Long March" as the source, selected six of the ten pictures, and created ten series, a total of sixty 90x90 cm silk square scarves, each of which is unique, and together weaves a famous scene. A tribute to the colors of "Long March Variations".

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The works are divided into two categories: "fourteen colors refracted by prisms" and "three colors of black, white and gray".

The overlapping color bands of yellow, green, blue, red two-tone, orange or gray break away from the original static frame of the silk scarf, and explore freely with changing combinations, showing the dynamic visual beauty of great tension.

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From here, we can already see Hermès' control and emphasis on visual design taste and actively keep pace with the times.

Then, with the continuous rise of social media, Hermes followed the trend and aligned itself with the presentation of digital media.

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In 2018, Hermes invited theLucerne, Switzerlandsmall design studioStudio FeixenCreate an ad for its Christmas fragrance line.

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Without the blessing of big-name celebrities and gorgeous slogans, Hermès chose to use the simplest vector illustrations and sea fontsreportTo express the brand's hope for Christmas.

If neither of these two works impresses your "visual DNA"...

Well, Hermès has held since 2010"Showjumping"Hermès) previous main visual designI believe it will definitely attract your attention.

We picked a few⬇️

*2022

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*2019

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*2018

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*2017

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*2015

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*2013

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The main visual of the "Golden Horse Award" has always been talked about by the design community, but the "horse" of Hermès is not inferior. Take the main visual of this year's Golden Horse Award as an example⬇️
This orange seems to have a little "Hermes orange" meaning.
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2022 China Taiwan Golden Horse Awards main visual

But the excitement brought by Hermes visual design is far more than that.
Do you still remember that whenever the festival comes, we can alwaysAdvertisement recommendation in circle of friendsswipe toThe figure of Hermes?

Similarly, we have also selected a few cases⬇️

*01

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*02

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*03
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*04

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*05
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When the advertisement of Hermès appears, you will find that many friends who don’t often post to Moments show up and like it. Usually they are reticent, and serious friends can’t help but comment:"Dohave toIt's beautiful, buy it."
“”
Indeed, Hermès festive advertisements are full of atmosphere and are unique among similar luxury goods. The unique illustrations and childlike imagination can make people forget their impetuousness and calm down to appreciate them.
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This year, Hermès’ understanding of vision and illustrations has been improved to a higher level, just inOn the 12th of this month,Hermès launched in JapanNo.A picture book for children.
The title of this book "おさんぽステッチ" means "walking with needlework", and the story content is about the craftsmanship that the brand is proud of.
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In the book, you can also see the leather workshop. The craftsmen walked with the dogs and went to various places to make leather works for animals.
The lovely picture has already made people feel that Hermès is promoting the brand's emphasis on high quality and inheritance of skills, and it has a little more imagination.
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Although it is designed for children to read, it can definitely win the hearts of brand fans.
Interestingly, this picture book is written by the illustratorGenji Oikawa and Makiko TakeuchiIt was completed, but they jointly named a lovely author name "100% ORANGE", which also echoed the orange that symbolizes Hermès.
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It is reported that the picture book "おさんぽステッチ" by Hermès will be released on November 24th, and the price is JP¥2,640. You can't afford a platinum bag, but the illustrated book is definitely worth it.

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Illustrator José Quintanar's work for Hermès

It can be said that in recent years, when all major luxury goods are scrambling to find big-name celebrities to advertise their products,hermesBut quietly looking for designers and illustratorsDo design, draw illustrations...
Right now, when you open the homepage of Hermès Instagram, you will see a full screen of illustrations and advertisements. If you don’t know who this isIllustration aesthetic blogger (not).

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insertArtist b_virot's creative animation of Hermès' iconic Factory scarf

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likeMars Animation Advertisement

Behind Hermès' "rich and willful" is actually the admiration for aesthetics.

No matter how other luxury brands change their style in order to catch up with the trend, Hermes fromUnmoved, just take your own unique route.

This is probably why it is always used to describe a thing as high-end.「Hermes in xxxOne of the reasons, what do you think?



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声明：此篇为深圳市承道广告有限公司原创文章，转载请标明出处链接： https://xw99.net/nd.jsp?id=30
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